SMS Program

SMS Consent & Messaging Policy

Loadhalla · Runeteca Technologies LLC · Last Updated: April 2026

This page describes how Loadhalla, operated by Runeteca Technologies LLC, obtains consent to send SMS messages, how recipients can opt out, and what to expect from our messaging program. This policy applies to all SMS communications sent through the Loadhalla platform.

Program Overview

Program name: Loadhalla AI Dispatch Assistant

Operated by: Runeteca Technologies LLC, 242 Paramount Ave, Salt Lake City, UT 84115

Purpose: Loadhalla is an AI-powered missed call recovery service for trucking carriers. When a freight broker calls a Loadhalla-powered carrier phone number and the call goes unanswered, our system automatically sends an SMS to the caller to capture freight load details on behalf of the carrier.

Message frequency: Typically 2–10 messages per conversation. Messages are only sent in direct response to an inbound call and subsequent replies from the recipient.

Message and data rates: Standard message and data rates may apply depending on your mobile carrier and plan.

How Consent Is Obtained

Loadhalla uses an inbound call-initiated opt-in model. Consent is established through the following verifiable flow:

  • A freight broker places a phone call to a carrier phone number that is powered by the Loadhalla platform
  • The call goes unanswered — the caller is not connected to a live person
  • Loadhalla automatically sends a single initial SMS to the caller's number identifying itself as an AI dispatch assistant and explaining its purpose
  • The initial SMS includes opt-out instructions before any further engagement begins
  • By replying to the initial SMS, the recipient explicitly confirms their willingness to continue the conversation
  • No further messages are sent if the recipient does not reply

The initial SMS sent by Loadhalla always identifies the sender, states its AI nature, explains the purpose of the message, and provides opt-out instructions. Recipients are never enrolled in ongoing messaging without actively replying to initiate a conversation.

Example Initial SMS

The first message sent to any caller reads approximately as follows:

"Hey! Sorry we missed your call — this is Loadhalla, an AI dispatch assistant for [Carrier Name]. If you have a load available, reply with the details (pickup, delivery, rate) and I'll pass it to the dispatch team. Reply STOP to opt out."

This message is sent once per missed call. No further messages are sent unless the recipient replies.

Opt-Out Instructions

Recipients may opt out of receiving SMS messages from Loadhalla at any time using any of the following methods:

  • Reply STOP to any message — you will receive a single confirmation message and no further messages will be sent
  • Reply CANCEL, END, QUIT, UNSUBSCRIBE, REVOKE, or STOPALL — all treated as opt-out requests
  • Contact us directly at (385) 232-2143 or hello@runeteca.com to request removal

Once a STOP request is received, that phone number is permanently blocked from receiving further automated messages from Loadhalla. This takes effect immediately.

Help & Support

If you need assistance or have questions about a message you received, you may:

  • Reply HELP or INFO to any Loadhalla message to receive support contact information
  • Call us at (385) 232-2143
  • Email us at hello@runeteca.com

What We Do Not Do

Loadhalla does not:

  • Send unsolicited marketing messages or promotional SMS
  • Purchase phone number lists or send messages to numbers that have not called our platform
  • Send messages to numbers that have opted out
  • Share phone numbers with third parties for marketing purposes
  • Send messages unrelated to freight load capture and dispatch operations

Compliance

Loadhalla operates in full compliance with the Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles and Best Practices, and Twilio's Acceptable Use Policy. Our messaging program is registered under the A2P 10DLC framework with a verified brand and campaign.

All opt-out requests are honored immediately and permanently. Opted-out numbers are stored and checked against before any message is sent.

Contact Us

For questions about this SMS program, to report an issue, or to request removal from our system:

RUNETECA TECHNOLOGIES LLC

242 Paramount Ave, Salt Lake City, UT 84115

Phone: (385) 232-2143

Email: hello@runeteca.com

Website: loadhalla.com